Ali Circle, an emerging social commerce platform under Ali International Station, provides a premier stage for exposure and lead conversion for established suppliers like Yuecai, thanks to its precise traffic distribution and efficient community interaction model. Recognizing this opportunity, the company's management quickly mobilized the operations, sales, and product teams to fully engage, developing a series of targeted strategies for the Circle platform.
1. Unified Team Effort and Proactive Preparation Yield Results
From the outset, the entire operations team at YUECAI demonstrated immense enthusiasm and initiative. They deeply studied the Circle platform's rules and features, achieving success through:
High-Quality Content Output: Consistently publishing professional introductions, installation tutorials, application scenario videos, and graphics for core products like Android smart car navigations, precision-made navigation dash kits, and OEM-grade dedicated wiring harnesses, attracting significant attention and interaction from targeted buyers.
Efficient Customer Interaction: The operations team ensured all inquiries were answered within 24 hours, actively engaging with potential clients and industry partners within Circle to build trust and successfully convert public traffic into private business opportunities.
Internal Collaboration: Close coordination between sales, customer service, and product departments ensured a seamless process from inquiry to order and shipment, delivering an exceptional procurement experience for customers.
2. Soaring Performance: Core Products Gain Popularity
The diligent efforts yielded fruitful results. In the past quarter:
Inquiries increased by over 200% year-over-year, with daily valid inquiry numbers reaching record highs.
Order conversion rates improved significantly, and order value originating from Circle saw substantial quarter-over-quarter growth.
The company's core product lines—high-performance Android large-screen navigations praised for their smooth experience and wide compatibility, specially molded dash kits known for their perfect OEM fit, and high-quality plug-and-play wiring harnesses valued for their stable and reliable performance—became "hot-selling" items on the platform, highly sought after by buyers from regions including Europe, North America, the Middle East, and Southeast Asia.
The success achieved through Ali Circle further solidifies Yuecai' s strategic direction of digital global expansion and brand development. Moving forward, the company will continue to increase investment in digital platforms, constantly optimize its product portfolio, and enhance service quality, striving to become the most trusted automotive parts supplier for global car owners and distributors.
About Yuecai:
Yuecai is a one-stop solution provider focused on the R&D, production, and sales of intelligent automotive electronic accessories. Its main products include Android smart car navigation systems, dedicated navigation dash kits, wiring harnesses, backup camera systems, and other peripherals for various vehicle models. The company consistently adheres to the business philosophy of "Quality First, Customer Foremost," and its products are exported to numerous countries and regions worldwide.